Automakers are racing to keep up with technologies that have allowed drivers to bring their phone conversations, text messages and digital maps into their cars.

But technology that adds features yet diminishes distraction took center stage today at Detroit Telematics, now in its 10th year, in Novi.

The conference, which continues Wednesday, has seen attendance jump 25% compared with last year, to 1,000 attendees.

At the event, Google Maps announced new partnerships with GM and Ford to pair its mapping service with turn-by-turn directions. New apps tailored for the car are on the way with the goal of limiting distractions for things like calls and scrolling through music.

“Infotainment nowadays will help you sell cars,” said Phil Magney, vice president of the automotive practice at technology research firm iSuppli. “…It’s a must-have”

At the same time, John Ulczycki, of the National Safety Council, says hands-free devices aren’t making driving safer because conversation still occupies a drivers’ mind. If it is easier to make a call while driving, Ulczycki asked, “will people engage in that risky behavior more often?”

The industry, he said, needs more research on the subject.

Source: freep

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